Privacy Policy
SUSURO
PRIVACY POLICY
Last Updated: March 11, 2026
At SUSURO, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, retain, and protect your information when you visit our website, purchase our products, interact with our services, or otherwise communicate with us.
By using our website or services, you acknowledge that you have read and understood this Privacy Policy.
1. WHO WE ARE
This Privacy Policy applies to SUSURO and its website, products, services, communications, and related activities.
If you have any questions about this Privacy Policy or our privacy practices, you may contact us at:
Email: susuro@jybhz.com
Mailing Address:
SUSURO Privacy Office
181 PENNSYLVANIA AVE
NEWARK NJ 07114
2. INFORMATION WE COLLECT
We may collect personal information in the following ways:
2.1 Information You Provide Directly
We collect information you provide to us when you place an order, create an account, subscribe to marketing communications, contact customer support, join a loyalty or rewards program, enter a promotion, or otherwise interact with us.
This information may include:
• Full name
• Email address
• Shipping address
• Billing address
• Phone number
• Payment-related information
• Order history and transaction details
• Account login details
• Customer service communications
• Size, fit, or shopping preferences
• Newsletter subscription preferences
• Loyalty program participation details
• Contest, giveaway, or promotion entries
2.2 Information Collected Automatically
When you visit our website or interact with our services, we may automatically collect certain information, including:
• IP address
• Browser type and version
• Device type and operating system
• Device identifiers
• Referring URLs
• Pages viewed and links clicked
• Time spent on pages
• Browsing behavior on our website
• Approximate location based on IP address
• Cookie, pixel, and similar tracking data
• Purchase and browsing history used for analytics and personalization
2.3 Information from Third Parties
We may receive information about you from third parties, including:
• Payment processors
• Fraud prevention and risk management providers
• Shipping and logistics partners
• Advertising and analytics partners
• Social media platforms, if you interact with us through those platforms
• Data enhancement or customer relationship management providers
• Technology, hosting, and infrastructure vendors
3. HOW WE USE YOUR INFORMATION
We use your personal information for the following purposes:
3.1 To Provide Our Services
• Process and fulfill orders
• Provide shipping, delivery, and return support
• Manage your account
• Process payments
• Respond to your inquiries
• Provide customer service
• Administer loyalty or rewards programs
3.2 To Improve and Personalize Our Services
• Improve our website, products, and customer experience
• Analyze site performance and customer behavior
• Personalize product recommendations and offers
• Maintain internal records and reporting
• Conduct business analytics, research, and quality assurance
3.3 For Marketing and Advertising
• Send promotional emails, SMS messages, and other marketing communications, where permitted by law
• Personalize your shopping experience
• Measure advertising effectiveness
• Deliver relevant advertising on our website and on third-party platforms
• Administer promotions, sweepstakes, and campaigns
3.4 For Legal, Security, and Operational Purposes
• Detect, prevent, and investigate fraud or abuse
• Maintain website and account security
• Enforce our terms, policies, and legal rights
• Comply with applicable laws and regulations
• Support audits, dispute resolution, and recordkeeping
• Facilitate business transactions such as mergers, acquisitions, or reorganizations
4. LEGAL BASES FOR PROCESSING
Where required by applicable law, including the GDPR and UK data protection laws, we process personal data on one or more of the following legal bases:
• Performance of a contract — where processing is necessary to fulfill your order or provide requested services
• Legitimate interests — where processing supports our business operations, fraud prevention, analytics, service improvement, or marketing, and such interests are not overridden by your rights
• Consent — where you have given us permission, such as for certain marketing communications or optional cookies
• Legal obligation — where processing is necessary to comply with applicable laws, regulations, legal processes, or governmental requests
5. HOW WE DISCLOSE YOUR INFORMATION
We do not sell your personal information for monetary consideration. However, we may disclose or share your information in the following circumstances.
5.1 Service Providers
We may share personal information with trusted vendors and service providers that perform services on our behalf, such as:
• Payment processors
• Fraud prevention providers
• Shipping and fulfillment partners
• Customer support providers
• Email and SMS marketing providers
• Customer relationship management providers
• Analytics providers
• Advertising technology partners
• Cloud hosting, storage, and IT infrastructure providers
These parties are authorized to use your information only as necessary to provide services to us and are expected to protect it appropriately.
5.2 Advertising and Analytics Partners
We may share certain identifiers and online activity data with advertising, analytics, and measurement partners to help us understand campaign performance, improve our services, and provide relevant advertising.
Depending on your location and applicable law, some of this activity may be considered "sharing" for cross-context behavioral advertising. You may have the right to opt out of this type of sharing.
5.3 Legal and Compliance Purposes
We may disclose personal information when required to do so by law, regulation, legal process, court order, or governmental request, or when we believe disclosure is necessary to:
• Protect our rights, property, or safety
• Protect our customers or the public
• Prevent fraud or abuse
• Enforce our agreements and policies
5.4 Business Transfers
If SUSURO is involved in a merger, acquisition, restructuring, financing, sale of assets, or other business transaction, personal information may be transferred as part of that transaction.
5.5 With Your Direction or Consent
We may disclose your personal information to third parties where you direct us to do so or where you have given your consent.
5.6 SMS Consent Data
We do not share SMS opt-in data or mobile messaging consent with third parties for their own marketing purposes. Such information is used only to support our messaging program and related communications.
6. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies, including web beacons, pixels, tags, SDKs, and local storage technologies, to operate our website, understand usage, remember your preferences, and support analytics and advertising.
We and our partners may use tracking technologies provided by third-party platforms, including Meta (Facebook), Google, and TikTok. These technologies may automatically collect certain information — such as your IP address, browser type, pages visited, and actions taken — and transmit it to those platforms to measure advertising effectiveness, build audience segments, and deliver targeted advertising. You may limit this collection by adjusting your privacy settings on those platforms or by opting out of interest-based advertising through the Digital Advertising Alliance at www.aboutads.info.
6.1 Types of Cookies We Use
• Strictly necessary cookies to operate the website and enable core features such as shopping cart functionality and secure checkout
• Analytics and performance cookies to understand how visitors use our website and improve performance
• Functional cookies to remember settings such as region, language, and preferences
• Advertising and targeting cookies to help deliver relevant advertising and measure the effectiveness of campaigns
6.2 Managing Cookie Preferences
You may manage cookies through your browser settings and, where available, through our cookie preference tools. Please note that disabling certain cookies may affect website functionality.
Even if you opt out of targeted advertising cookies, you may still see non-personalized advertising.
6.3 Do Not Track
Our website does not currently respond to browser "Do Not Track" (DNT) signals, as no uniform technological standard for recognizing or honoring DNT signals has been established. We will revisit this position if a recognized standard is adopted in the future.
7. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Examples may include:
• Transaction and order records: retained as needed for tax, accounting, legal, and compliance purposes
• Account information: retained while your account is active and for a reasonable period afterward
• Marketing preferences and consent records: retained to maintain suppression lists and demonstrate compliance
• Customer support communications: retained as needed to resolve issues and maintain service records
• Analytics and technical data: retained for a limited period consistent with operational needs and legal requirements
When personal information is no longer needed, we will delete, anonymize, or securely dispose of it as appropriate.
8. DATA SECURITY
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.
These measures may include:
• Encryption in transit using SSL/TLS
• Access controls and role-based permissions
• Secure payment processing through PCI-compliant providers
• Monitoring, testing, and vulnerability management
• Internal procedures for incident response and security review
However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
9. YOUR PRIVACY RIGHTS
Depending on your location, you may have certain privacy rights under applicable law.
These rights may include the right to:
• Access personal information we hold about you
• Correct inaccurate information
• Delete your personal information
• Restrict certain processing
• Object to certain processing
• Withdraw consent where processing is based on consent
• Request portability of your data
• Opt out of targeted advertising, sharing, or certain profiling
• Appeal a decision we make regarding your request
• Not be discriminated against for exercising your privacy rights
9.1 How to Exercise Your Rights
To exercise your rights, please contact us at:
Email: susuro@jybhz.com
Mailing Address:
SUSURO Privacy Office
181 PENNSYLVANIA AVE
NEWARK NJ 07114
We may need to verify your identity before completing your request. We will respond within the time required by applicable law.
You may also designate an authorized agent to submit a request on your behalf. We may require written proof of the agent's authority and may verify your identity directly before processing the request.
9.2 Data Protection Officer
For privacy-related matters, including GDPR-related inquiries, you may contact our Data Protection Officer at: susuro@jybhz.com
10. ADDITIONAL NOTICE FOR U.S. STATE RESIDENTS
Residents of certain U.S. states, including California, may have additional privacy rights under applicable state privacy laws.
Subject to verification and applicable exceptions, you may have the right to:
• Know the categories of personal information we collect
• Know the sources from which the information is collected
• Know the purposes for which the information is used
• Know the categories of third parties to whom the information is disclosed
• Access or obtain a copy of specific pieces of personal information
• Correct inaccurate personal information
• Delete personal information
• Opt out of certain sharing or targeted advertising activities
• Appeal the denial of a privacy request
• Be free from unlawful discrimination for exercising your rights
We may collect the following categories of personal information:
• Identifiers
• Commercial information
• Internet or network activity information
• Geolocation data based on IP address
• Customer service and communication records
• Marketing and preference information
• Inferences used for personalization
• Other information you voluntarily provide to us
We use and disclose these categories for the purposes described in this Privacy Policy, including order fulfillment, customer support, fraud prevention, analytics, website operation, legal compliance, and marketing.
We do not sell personal information for monetary consideration. However, some online advertising and analytics practices may be considered "sharing" under certain U.S. privacy laws.
To opt out of such sharing or targeted advertising, you may contact us at susuro@jybhz.com or use available cookie preference tools on our website, where applicable.
10.1 Financial Incentives
We may offer benefits such as discounts, loyalty rewards, or promotional offers in connection with your participation in our rewards program or other marketing programs (such as signing up for email or SMS communications). Participation is entirely voluntary, and you may withdraw at any time without affecting your ability to use our services.
The categories of personal information collected in connection with these programs may include identifiers (such as name and email address), purchase history, and marketing preferences. We estimate that any benefit offered is reasonably related to the value of the personal information we collect, based on our good-faith assessment of the anticipated value generated from such programs.
To opt out of a financial incentive program, please contact us at susuro@jybhz.com.
10.2 Nevada Residents
Nevada Revised Statutes Chapter 603A provides Nevada residents with the right to opt out of the sale of certain personal information. Although we do not sell personal information as defined under Nevada law, Nevada residents may still submit an opt-out request by contacting us at susuro@jybhz.com with the subject line "Nevada Privacy Opt-Out." We will respond to verified requests within 60 days, or notify you if we require additional time.
10.3 Other U.S. State Residents
A number of additional U.S. states have enacted consumer privacy laws that may provide residents with rights to access, correct, delete, and opt out of certain processing of their personal data. These include, but are not limited to, laws in Virginia, Colorado, Connecticut, Texas, and other states with comprehensive privacy legislation. To the extent any such law applies to our processing of your personal information, we will honor the rights afforded to you thereunder. To submit a request, please contact us at susuro@jybhz.com.
10.4 California “Shine the Light” (Civil Code §1798.83)
California Civil Code Section 1798.83 permits California residents to request, once per year and free of charge, information about the categories of personal information (if any) we disclosed to third parties for their direct marketing purposes in the prior calendar year, as well as the names and addresses of those third parties. If you are a California resident and wish to make such a request, please contact us at susuro@jybhz.com with the subject line “Shine the Light Request.”
10.5 Do Not Sell or Share My Personal Information
California residents have the right to opt out of the sale or sharing of their personal information for cross-context behavioral advertising. To exercise this right, you may:
• Visit our dedicated opt-out page at: susuro.com/do-not-sell
• Use the cookie preference tools available on our website
• Contact us directly at susuro@jybhz.com
After submitting an opt-out request, we will process your request within 15 business days and will not require you to create an account as a condition of exercising this right.
10.6 Response Timeframes for U.S. Privacy Requests
When we receive a verifiable consumer request, we will:
• Acknowledge receipt of your request within 10 business days
• Respond to your request within 45 days of receipt
• Notify you if we require an extension of up to an additional 45 days, along with the reason for the delay
We are not required to respond to requests more than twice in a 12-month period. We will not charge a fee for reasonable requests but reserve the right to charge a reasonable fee for excessive or repetitive requests.
10.7 Right to Non-Discrimination
We will not discriminate against you for exercising any of your privacy rights. This means we will not:
• Deny you goods or services
• Charge you different prices or rates for goods or services
• Provide you with a different level or quality of goods or services
• Suggest that you will receive a different price, rate, or quality of goods or services
However, we may offer certain financial incentives (such as loyalty rewards or promotional discounts) that involve the collection of personal information, as described in Section 10.1. Participation in those programs is always voluntary.
10.8 Sensitive Personal Information
SUSURO does not intentionally collect Sensitive Personal Information as defined under the CCPA/CPRA, which includes information such as social security numbers, precise geolocation, racial or ethnic origin, religious beliefs, biometric data, health data, or information about sexual orientation.
Body measurements and fit preferences that you voluntarily provide when using our size guide tools are used solely to assist with product recommendations and are not treated as sensitive health data. We ask that you do not submit sensitive personal information to us through our website or services.
If we inadvertently receive sensitive personal information, we will handle it in accordance with applicable law and delete it as soon as reasonably practicable.
10.9 Children’s Privacy and COPPA
Our website and services are not directed to children. In compliance with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under the age of 13. As a matter of additional caution, we have set our minimum age threshold at 16.
If you are between 13 and 15 years old, please do not use our services without the involvement of a parent or guardian. If you are a parent or guardian and believe that your child under 16 has provided us with personal information, please contact us immediately at susuro@jybhz.com, and we will take prompt steps to delete such information from our records.
11. EEA, UK, AND INTERNATIONAL CUSTOMERS
If you are located in the EEA, the UK, or another jurisdiction with applicable data protection laws, you may have the rights described above, including the right to lodge a complaint with your local supervisory authority if you believe we have not handled your personal data in accordance with applicable law.
A list of EEA data protection supervisory authorities is available at www.edpb.europa.eu. For UK residents, the relevant authority is the Information Commissioner's Office (ico.org.uk).
Where personal information is transferred internationally, we take measures designed to ensure that such transfers are made in accordance with applicable law, including through contractual safeguards such as Standard Contractual Clauses where appropriate.
12. CHILDREN'S PRIVACY
Our website and services are not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16.
If you believe that a child under 16 has provided us with personal information, please contact us at susuro@jybhz.com, and we will take reasonable steps to delete the information.
13. LOYALTY OR REWARDS PROGRAM
If you participate in a SUSURO loyalty, rewards, or membership program, we may collect and process personal information to:
• Register and manage your membership
• Track rewards, points, and redemptions
• Provide benefits and offers
• Personalize communications and promotions
Participation in such a program is voluntary. Where required by applicable law, we will provide additional disclosures relating to loyalty incentives or financial incentive programs, including in Section 10.1 above.
14. MARKETING COMMUNICATIONS
With your consent where required by law, we may send you promotional communications by email, SMS, or other channels.
14.1 Email Marketing
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or by contacting us at susuro@jybhz.com.
14.2 SMS Marketing
If you opt in to receive SMS messages from SUSURO, you agree to receive recurring automated promotional and personalized marketing text messages at the mobile number you provided. Consent is not a condition of purchase. Message frequency may vary. Message and data rates may apply.
You may opt out at any time by replying STOP to any SUSURO text message. For help, reply HELP or contact us at susuro@jybhz.com.
Opting out of marketing communications will not affect service-related or transactional messages relating to your purchases, returns, account, or requests.
15. SOCIAL MEDIA AND THIRD-PARTY LINKS
Our services may include links to third-party websites, social media platforms, plug-ins, widgets, and embedded content. If you interact with these third parties, your information may be collected and processed according to their own privacy policies.
We are not responsible for the privacy practices, content, or security of third-party sites or services.
16. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations.
When we make material changes, we will update the "Last Updated" date and, where required by law, provide additional notice.
Your continued use of our services after any update becomes effective means that you acknowledge the updated Privacy Policy.
17. CONTACT US
If you have any questions, requests, or concerns about this Privacy Policy or our privacy practices, please contact us:
Email: susuro@jybhz.com
Data Protection Officer: susuro@jybhz.com
Mailing Address:
SUSURO Privacy Office
181 PENNSYLVANIA AVE
NEWARK NJ 07114
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